Photo: Ryan Struck
Beach Haven, NJ. Friday, August 30, 2013. - On August 14, 2013 legendary surfer & musician Tom Curren performed at the Sea Shell Resort & Beach Club for the Jetty + Rip Curl Hurricane Sandy Relief concert. This event, organized with the dual efforts of both companies, was held to benefit the Waves for Water Hurricane Sandy Relief Initiative which focuses on assisting shore communities overcome the long term effects of the unforgettable storm.
Nearly 500 people packed the Sea Shell to experience Curren's sounds. The three-time world champion surfer wowed with his diverse style of rock, blues, and folk. After the show, Curren mingled with the crowd and presented many photo opportunities for die-hard fans. "We jumped at the chance to have Tom play for us on Long Beach Island," said Jetty partner, Chief Marketing Officer & Curren fan Cory Higgins. "The fact that Rip Curl and Tom are equally stoked to be involved and work with Jetty for this Sandy Relief Benefit event for Waves for Water is a surreal situation for us."
Photo: Ryan Struck
Jetty has cultivated a strong relationship with Waves for Water in the ten months since Hurricane Sandy. Jetty's Unite + Rebuild campaign allowed for a $50,000 donation to the non-profit less than four weeks after landfall, and continued donations in the following months totaled nearly $100,000. Curren's performance has raised an additional $3,931.49 to be directed to the Relief Initiative. "Waves for Water is so grateful for Jetty's continued commitment and partnership to assist those adversely affected by Hurricane Sandy. Almost a year later we are still going strong in our joint efforts," Catherine Murphy of Waves for Water said. "Through adversity we have created community." Jetty continues to create community through this relationship, and their commitment to the Jetty Rock Foundation.
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