Photos by TheSurfersView
AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries successfully launched its 11-year anniversary with the first show of 2014
This bi-annual event took place in Long Beach, CA followed by New York City on January 22nd & 23rd. This year marked the largest show-to-date curating a diverse brand offering of over 700 brands encompassing the authentic AGENDA experience.
AGENDA stays true to its roots and steered with a clear vision. “We are consistently evolving, evaluating our success by tearing it down and striving to build the best youth culture and street lifestyle experience out there,” explains AGENDA Founder Aaron Levant. “We continually challenge ourselves and look forward to achieving greater success.”
Complementing the action sports curation, GrindMedia's "THE BREAK" media lounge returned for its second season. In season one of “THE BREAK”, interviews with industry heavy weights included the likes of Volcom’s Founder Richard Woolcott, Hurley’s Founder Bob Hurley, Fox’s Founder Pete Fox, Vans’ President Kevin Bailey, just to name a few. This season brought an insider’s peek into the minds of industry veterans and Founders. Quiksilver’s Founder Bob Mcknight, Rusty’s Founder Rusty Preisendorfer, Element’s Founder Johnny Schillereff and a host of other high-level executives were on board. Aimed at offering industry insights, sharing behind-the-scene brand lessons and enlightening today’s young entrepreneurs in our industry.
The AGENDA Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, AGENDA caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the AGENDA experience is as much a lesson as it is a tool.