Kelly Slater shocked the surfing world earlier this year when he ended his 24 year relationship with Quiksilver. Now he's doing it again, this time by revealing a new business venture, his new clothing collaboration. Outerknown.com has launched their website, featuring a quick slideshow landing page to introduce the brand.
Outerknown "references the furthest reaches of our knowledge today. As designers, it challenges us to build better, more sustainable products."
Not much else has been released by the brand just yet, but in the meantime take a look at these links: